Digital strategy is basis of all good digital. Without vision, you can’t expect to succeed. We take digital strategy seriously, building our entire vision around our findings. Starting with an in-depth discovery, we look at your business in its entirety. We look at your brand, your target audience, and your tech. We find what your best at, what you need help with, and what gaps digital fill.
Our strategists start with interviews. In our discovery phase, we speak 1-on-1 to all the stakeholders of the project to carve out the priorities of the project. We don’t stop there. We want to speak to people at every level of your company, right down to customer service reps, to better understand how our project influences your business in its entirety. Insights can come at all levels and we want to make sure we capture it all.
We take everything we learn from your branding documents, your stakeholders, and from our competitive research and build a story around your digital. One that we can build around and create assets to support your customer's journey. By creating user personas, and studying the cognitive actions of your customers, we start to create a digital ecosystem that truly benefits your business.
Your brand is what you do, the summation of all your actions. There’s virtue in your business, and we want to distill it to understand how digital can help bolster it. Going through your internal marketing documentation as well as how you’re perceived externally we begin to develop a picture of how your brand shapes up.